Coffee-crazy Filipinos can say "Mabuhay" to a new coffee kid on their block. Healthy Coffee USA announced late April a new set-up in the Philippines, with a pre-launch targeted before Christmas. Additions like reishi and ginseng are expected to give Healthy Coffee products an edge over other leading brands in the Philippine market. But how will it market against the big boys? Direct marketing or multi-level marketing will be the way to go. With over eight million Filipinos working overseas, this approach could give options to those yearning to return home, yet feel compelled to stay and work abroad for economic reasons. Overseas Filipinos can also earn an extra income and start a business wherever they are. As an added boost, Healthy Coffee International will be supporting foundations for local orphanages and poor children.
