ConAgra Foods provides unprecedented nutrition labeling


Dated: 5 March 2008

ConAgra Foods, Inc., has announced simple and unique packaging enhancements designed to help consumers make better-informed food choices to improve their diet and health.

The new nutrition guide, designed by ConAgra Foods, will be featured on the packages of such popular brands as Healthy Choice, Chef Boyardee and Orville Redenbacher's.

The bold package graphics, which can be read and understood at a glance, will leverage the U.S. Department of Agriculture's (USDA) MyPyramid and use simple, clear facts to show consumers how the company's products can help them satisfy the government's dietary recommendations.

While USDA's MyPyramid is widely recognized, few consumers know if the foods they choose to eat provide them with meaningful amounts of the key food groups, including grains, fruits and vegetables.

The label design will clearly show the amount of each key food group contained in each package, making it easier for consumers to build more healthful diets.

 
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