The Indian beer market has enormous potential. It is still in the build-up phase, but the growth rates look extremely promising. Krones AG, Neutraubling, Germany, regards the Indian subcontinent as one of the key markets of the future.
Krones and the Indian company Indian Dairy Machinery Company (IDMC) have accordingly agreed a long-term alliance at this timely juncture, as they announced on the BRAU Beviale 2007 in Nuremberg. Free collaboration and joint pitches with quotations for numerous brewery projects have been practised since 2001.
The high import duties, in particular, often render it imperative for European vendors to manufacture some brewery equipment locally.
In the decision on whether to set up its own manufacturing operation in India or cooperate with an established firm, the Indian company IDMC stood out as the optimum solution for Krones.
This company, headquartered at Annand in the state of Gujarat, manufactures lines for both the brewery sector and the dairy and pharmaceutical industries, which means it covers the majority of Krones’ client groupings in India.
The alliance involves exclusive manufacture for Krones on the brewery technology sector by IDMC.
Krones will in return be intensifying its proactive sales and marketing activities on India’s future-friendly beer market.
To kick-start this immediately, Krones India in Bangalore will receive the requisite payroll upsizing.
For clients in India, the alliance with IDMC assures them of brewing facilities designed to European standards, integrating state-of-the-art, cost-efficient brewing technologies, implemented at Indian market prices.
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