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Nutriceuticals: Dish of the day for the beauty market
28 November 2007
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The global beauty supplements market alone was worth at least US$2.1 billion in 2006 and accounts for upward of 8% of total dietary supplements sales according to Euromonitor International figures.
Japan is by far and away the most developed market for nutriceuticals, although the Asia-Pacific region generally is an important market for these products. Consumers have a long-held awareness of the role of food, drinks and dietary supplements (particularly in the form of nutritive tonics) in health, wellness and beauty.
Their receptiveness to this concept has opened the way for an innovative nutriceuticals market crowded with products so novel that they struggle to find credibility beyond Japan.
Examples include collagen-enriched soup from Nissin Food Products, – it sounds unappetising but should be well-received in a market that already correlates chicken soup with healthy skin – Shiseido's pureWhite skin whitening drink, and edible fragrance Fuwarinka – a candy that releases a vanilla scent via the sweat glands.
Euromonitor International predicts a bright future for nutriceuticals.
Demand for traditional cosmetics and toiletries is booming (Euromonitor International expects the market to expand by a massive US$42.9 billion over 2006-2011 to US$312.5 billion worldwide), and yet consumers are increasingly looking beyond this industry for beauty solutions, including food and supplements but also spas, salons and clinics.
The coming years are expected to see the rise of new beauty food formats including cereals, fruit juices and even confectionery. Nestlé used the Philippines as a test market in 2006 when it launched Nescafé Protect, a coffee high in antioxidants, and if successful, this unlikely beauty drink could find its way onto the global market.
There is a threat of regulation, however, which could restrict manufacturers as to the beauty claims they can make, similar to the way health claims are controlled. Until nutriceuticals find a wider retail platform too, sales will be restricted.
Japan is by far and away the most developed market for nutriceuticals, although the Asia-Pacific region generally is an important market for these products. Consumers have a long-held awareness of the role of food, drinks and dietary supplements (particularly in the form of nutritive tonics) in health, wellness and beauty.
Their receptiveness to this concept has opened the way for an innovative nutriceuticals market crowded with products so novel that they struggle to find credibility beyond Japan.
Examples include collagen-enriched soup from Nissin Food Products, – it sounds unappetising but should be well-received in a market that already correlates chicken soup with healthy skin – Shiseido's pureWhite skin whitening drink, and edible fragrance Fuwarinka – a candy that releases a vanilla scent via the sweat glands.
Euromonitor International predicts a bright future for nutriceuticals.
Demand for traditional cosmetics and toiletries is booming (Euromonitor International expects the market to expand by a massive US$42.9 billion over 2006-2011 to US$312.5 billion worldwide), and yet consumers are increasingly looking beyond this industry for beauty solutions, including food and supplements but also spas, salons and clinics.
The coming years are expected to see the rise of new beauty food formats including cereals, fruit juices and even confectionery. Nestlé used the Philippines as a test market in 2006 when it launched Nescafé Protect, a coffee high in antioxidants, and if successful, this unlikely beauty drink could find its way onto the global market.
There is a threat of regulation, however, which could restrict manufacturers as to the beauty claims they can make, similar to the way health claims are controlled. Until nutriceuticals find a wider retail platform too, sales will be restricted.
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