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Dated: 28 September 2007
Unilever Indonesia said it will buy the Buavita brand of fruit-based Vitality drinks from Ultra.
Unilever Indonesia said it will acquire the brand and related goodwill while Ultra will continue to produce juices for Unilever under a long term supply agreement. Ultra’s parent company, PT. Ultrajaya Milk Industry & Trading Company Tbk., is the largest producer of aseptic drinks using UHT in carton packs in Indonesia.
“(The acquisition) is an ideal fit with our Vitality mission of offering products that help people look good, feel good and get more out of life,” said Harish Manwani, Unilever's President for Asia and Africa. “The acquisition is fully in line with our priority of building on our strengths in developing and emerging markets."
The transaction, financial details of which have not been disclosed, is expected to be completed by early of January 2008.
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