Anheuser-Busch to distribute drinkable beauty products
Dated: 29 August 2007
BORBA and Anheuser-Busch have reached an agreement that gives the leading brewer the responsibility for distribution and marketing of BORBA Skin Balance Waters in the United States and in countries around the world.
BORBA’s Skin Balance Waters include Clarifying, Age Defying, Firming and Replenishing varieties. The agreement also includes distribution and marketing of Aqua-Less Crystallines, a powder form of the drinkable skin care line, in the United States.
Anheuser-Busch wholesalers will begin distributing the beverages in select markets in November 2007. Terms of the agreement were not disclosed, a statement said.
BORBA says its beverages contain antioxidants, vitamins and botanicals. Each beverage is formulated to provide a distinct skin benefit, such as a clearer complexion, firmer skin, and help for dry, dehydrated skin.
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