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PepsiCo is harnessing the power of street art, by launching a limited-edition series of aluminum bottles for its carbonated soft drink Mountain Dew range. The designs will feature a variety of artists including apparel and sneaker designers, a vinyl action/toy designer, a lead singer, a professional skateboarder, and a skater-turned-artist. Treating the bottles as a canvas, the artists used a variety of approaches and applications including: tattoo design, cut-and-paste materials, paint, charcoals and computer graphics.
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