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Dated: 13 August 2007
The sports nutrition market in Europe will grow beyond €4 billion (US$5.4 billion) in 2010 and at a rate faster than the North American market, according to a recently released report by 3A Business Consulting.
The Sports Nutrition and Ingredients 2007-2010 report, which covers European sport nutrition market trends, product innovations and ingredients, also noted that large food and beverage players have taken the lead in the sports nutrition business.
Approximately 75 percent of the sport nutrition market value is comprised of ready-to-drink sport drinks and sport nutrition bars, and the big players are Coca-Cola, Smith Kline Beecham, Nestle, and PepsiCo, the report said.
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thanks to strong international performance.
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