Young children's tastes influenced by fast-food branding
Dated: 7 August 2007
Preschool children preferred the taste of foods and drinks in McDonald’s packaging compared to identical foods and drinks in unbranded packaging, according to a Stanford University School of Medicine study.
The study, which was reported in the Archives of Pediatrics & Adolescent Medicine, recorded that 59 percent preferred the tastes of what they thought were McDonald’s chicken nuggets compared to 18 percent for unmarked chicken nuggets.
The children, age three to five, also preferred McDonald’s fries (76.7 percent) to unmarked fries (13.3 percent).
“These results add evidence to support recommendations to regulate or ban advertising or marketing of high-calorie, low-nutrient foods and beverages, or all marketing, that is directed to young children,” the authors write.
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