Coca-Cola has developed Diet Coke Plus—an extension of its popular diet drink—with added B3, B6, and B12 vitamins; as well as minerals zinc and magnesium.
Each eight-ounce serving of Diet Coke Plus will include:
• 15% Daily Value [DV] for Niacin, B6 and B12 • 10% DV for zinc and magnesium
Niacin, B6 and B12 are important to maintain the nervous system; while zinc is related to eye-health; and magnesium guards against the metabolic syndrome.
"Consumers, including Diet Coke drinkers, are increasingly looking for more beverage options, and we wanted to offer them the convenience of a calorie-free beverage that is a good source of several essential vitamins and minerals," explains Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America.
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Auchan has published half year results for the first time as a result of new European regulations governing transparency. Although there has been a slow-down in mature markets, emerging markets remained buoyant for the French company and as a result sales for the first six months of 2008 were 9.4% higher than in 2007 reaching EUR18.7 billion.
Price promotions and the decision to only partially pass on food price inflation to customers have led to a downturn in second quarter margins for Ahold. Net sales for second quarter 2008 were EUR 5.8 billion, down 0.8% from the same period last year. At constant exchange rates, net sales increased by 7.3%.
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