Day 2-CIES International Food Safety Conference 2006


Dated: 9 February 2006

Aeon describes food safety work in Japan

Yasuhide Chikazawa, Aeon’s vice president, responsible for Kanto Regional Company, describes the Japanese retailer’s efforts in food safety. A series of incidents in recent years, particularly the outbreak of BSE in 2001 followed by a place-of-origin labeling fraud, have shaken the confidence of Japanese consumers. Aeon’s response was based on two principles: putting the consumer first; and learning from European precedents.

Yasuhide Chikazawa outlined a series of measures introduced by Aeon to reinforce food safety:

Traceability for beef: Aeon has introduced the SQF 2000 certification for beef both in Japan and its company-owned cattle ranch in Tasmania, Australia. Aeon stores have computer terminals that bring up information about the beef by entering a product code.

Green-Eye: this private-label range for fresh produce applies stringent standards for the use of additives and chemical fertilizers. Traceability is also applied and customers can view product information by pointing their cell phones at the barcode on the pack.

Labeling: allergen labeling became mandatory in Japan in 2002 for five allergens, and was recommended for a further 20. Companies were given the choice of giving a summarized or detailed listing of allergens on product packs; Aeon chose the latter after discussions with associations of allergy sufferers. Moreover, after it initially failed to indicate wheat as an allergen in spaghetti, Aeon held a press conference in order to maintain consumer trust.

Day 2-CIES International Food Safety Conference 2006

 
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