Ingredients |
Processing |
Packaging |
Market Trends |
Regulatory |
Interview |
Food Safety |
Instrumentation |
Twinkies Awards US$40,000 Scholarship For Design ContestAmerica’s all-time favourite snack cakes, Twinkies www.twinkies.com has launched a limited-edition box designed by an 11-year old Michigan boy. Danovin Cox’s design was voted by America to best represent the theme ‘Twinkies Celebrates 75 Years of Fun’. He beat over 1300 entries submitted. In addition to having his design in stores, Danovin received a US$40,000 college scholarship. The box design submissions were required to be handmade; and illustrated with coloured pencils, crayons, markers or paints. This is the first time Twinkies held a nation-wide box design contest for kids.
‘Mum-Friendly’ Syrups With Real Fruit JuiceTate & Lyle’s Squeezy Syrup www.tateandlyle.com has been revamped with new recipes that include real fruit juice. The firm says the improved taste is ‘free from artificial colours and preservatives’—a common concern for Mums. The three new flavours are Banoffee, Raspberry and Blackcurrant. An attractive new package features its iconic ‘golden arch’ and three-dimensional contouring. While a translucent shrink sleeve gives consumers a preview of what they are buying. The syrups come in 340g packs and retail at around US$1.75. belinda@bmacommunications.co.uk
Bud Light Bottle Goes AluminiumBud Light www.budlight.com is catching on to the aluminumbottle craze. Similar to Jolt Cola’s bottle featured in last month’s issue of AFJ, the 16oz Bud Light Beer bottle is slightly smaller and has a pry-off cap. The company says the aluminium bottle is ‘practical for those attending outdoor drinking occasions where non-breakable containers are important.’ US-based Exal www.exal.com manufactures the bottle with the familiar logo against a cobalt highgloss finish. Bud Light is the latest to join the family of Anheuser World Lager beer brands featuring this new look.
Cold Beer, Warm HandsRemember how refrigerated mugs kept canned beer cool? Labatt’s Blue Cold One (www.labatt.com) reportedly is the world’s first insulated beer can, has replaced those plastic cups. Each 473 ml can is insulated with a thin layer of ‘Cool2Go’ from DuPont www.dupont.com. This specially engineered material protects beer from hot hands, condensation and warm temperatures. The can’s striking silver sleeve is designed by Multi-Colour Corporation www.multicolourcorp.com. The label is rotogravure-printed on a shrink material that provides additional insulating properties. ‘Once the can is chilled, the insulated wrap will keep the beer colder for a longer period than a conventional can,’ says Labatt.
African-flavoured Drinks From OuendmorWhile you’re probably acquainted with Asian tastes, African flavours might be a novelty. French company Ouendmor www.ouendmor.fr has introduced natural drinks made from fruits native to the African continent. Featured under the Moriba Saveurs d’Afrique brand, the bissap (from the sorrel flower) and baobab nectar reportedly contain tonic properties. For those who prefer something more familiar, try the vitaminpacked mango nectar or litchi nectar. The 100% natural drinks come in 500ml Tetra Prisma cartons, and sell about US$5.50.
Magnolia ‘Smoo’ ches KidsTaurine doesn’t just come in powdered milk. The brain nutrient is now available in Magnolia’s Smoo milk. This Singapore brand’s latest offering is targeted at children from four to nine years of age. Magnolia believes the cheery mascot ‘Smoo the cow’ will make drinking milk fun. Their aim is to ensure kids get all the essential nutrients, including calcium and vitamins A. The milk is also fortified with vitamin D3 – an ingredient, the firm says, rarely found in other children’s milk products.
Lätta’s New Lid ‘Stands Out’
If its multi-coloured logo doesn’t catch your eye, then Lätta’s new embossed lid will. RPC Bebo Plastik took on the operationally challenging task of designing Unilever’s new margarine lid. They printed the design and embossed it during thermoforming. A ‘water drop’ effect was also added. A pigment known as irondine was used to create a strong iridescent colour, similar to labels for the injection-moulded IML containers. Unilever believes this rebranding is crucial for its continued success.
Del.icio.us | 
Facebook |
