THAIFEX – World of Food Asia set in June
The 2017 event will showcase 15 specialized product segments, shedding deeper insights into 11 trending food topics, as well as three trade fairs for Coffee and Tea, Food Service and Seafood.
March 17, 2017
By Denice Cabel
Following the rapid population growth and mass urbanization in Asia in the last decade, the traditional demand for food in the region has changed drastically. Not only does the Asia-Pacific region have some of the fastest growing F&B industries in the world, with projected year-on-year growth rates averaging 11 percent, there has also been increased attention to healthier living and demand for better labeling and packaging.
Leveraging Thailand’s position as a hub for regional connectivity, THAIFEX-World of Food Asia serves as a strategic access point for businesses around the region, especially with the establishment of the ASEAN Economic Community (AEC). With Thailand located in the heart of the AEC, visitors and exhibitors can expect exclusive exposure to a unified economy which enables the easy flow of goods and services across borders.
Furthermore, Thailand’s close proximity to emerging Asian countries like Cambodia, Laos, Myanmar and Vietnam — ASEAN’s hotspots for investments — provides international exhibitors participating at the event with unique opportunities and an enhanced competitive edge. THAIFEX-World of Food Asia serves as ASEAN’s window for F&B enterprises from all over the world.
“We are excited to introduce new and exclusive features at this year’s edition of THAIFEX. With an additional 13,500 square meters of event space, we expect not just a growth in participant and exhibitor numbers, but also visitors of varied profiles and nationalities from the Asia-Pacific region and beyond. Being in the heart of the ASEAN region provides our exhibitors with unparalleled access to emerging markets in Indochina, especially Cambodia, Laos, and Myanmar,” said Mathias Kuepper, managing director at Koelnmesse Pte Ltd, organizer of THAIFEX-World of Food Asia 2017.
At the same time, ASEANS’s F&B trade fair also provides access to the very best of what host country Thailand has to offer.
“THAIFEX-World of Food Asia is an excellent platform to effectively boost Thailand’s food industry growth in Asia as well as global markets in accordance with our government’s strategy of helping the kingdom blossom into becoming the ‘ Kitchen of the World ‘, for which it has high potential. The large-scale exhibition also allows Thai F&B entrepreneurs and SMEs to improve their competitive edge in the regional marketplace. It also creates an avenue for businesses to showcase their offerings and innovation, keep in touch and be up-to-date with important happenings on the world F&B stage,” said Malee Choklumlerd, director-general of the Department of International Trade Promotion.