Months of close collaboration between the Sidel packaging team and Yili’s Liquid Milk Division has seen the creation of a PET bottle for the company’s new Changyi brand. The new range of yogurt drinks has been rolled out throughout China.
Largest dairy producer in China
China has recently enjoyed a period of sustained economic growth. As consumer income levels and spending power increase, the beverage market has seen a shift to more natural, ‘healthier’ beverages, a category in which innovation is key to succeeding and PET packaging is likely to be instrumental over the coming years.
The Yili Group is the largest dairy producer in China and one of the fastest growing companies in the country. A privately owned business, Yili Group is engaged in processing and manufacturing of milk products, including ice cream, powdered milk, sterilized milk and fresh milk, to name but a few. The new range of yogurt drinks is intended to attract active, health-conscious consumers with growing expendable income. This demographic is particularly relevant among young Chinese people who, typically, have fast and busy lifestyles but do not want to compromise in terms of the convenience and the design of the products they choose.
When Yili’s Liquid Milk Division contacted Sidel to discuss the design of the PET bottle for the new Changyi yogurt drinks, it was an exciting opportunity for the packaging team.
Seizing the opportunity, the Sidel team had put together an initial design proposal within just two weeks. “Our packaging experts delivered a wide selection of creative proposals, producing various conceptual bottles based on different design directions, to give the client several alternatives to differentiate its yogurt brand from the competition,” said Steven Xie, packaging design and development manager at Sidel.
The customer’s marketing department undertook analysis on the various designs and returned with a shortlist of four preferred choices. Collaborative work continued as Sidel made small adjustments to the different designs that were being consumer-tested. These elements included the shape of the bottle’s base, as the customer was searching for longer shelf-life and improved rigidity to avoid deformation during transportation, without compromising on distinctive design.