Viennoiserie dominates global frozen pastries market

The Viennoiserie segment accounts for approximately 60 percent value share in the global frozen pastries market.


Bakery bread pastry Viennoiserie


Viennoiserie segment is expected to remain dominant in the global frozen pastries market. Persistence Market Research examines the global frozen pastries market in its report titled, “Frozen pastries Market: Global Industry Analysis and Opportunity Assessment, 2016 – 2024”.

By product type, Viennoiserie segment is projected to be the fastest-growing segment over the projected period. Plain & filled croissants sub-segment is anticipated to be the fastest-growing among Viennoiserie products over the predicted period, owing to the rising demand for frozen croissants from new markets and high consumption in traditional regions. The Viennoiserie segment accounts for approximately 60 percent value share in the global frozen pastries market. The segment was estimated to be valued at more than US$1,000 million by 2016 end and is expected to increase at a CAGR of 5.9 percent over the estimated period, to be valued at more than US$1,500 million by the end of 2024.