Frutarom acquires South African flavor company

Israeli flavor producer Frutarom has agreed to acquire Unique Flavors of South Africa for US$6.7 million.


Africa flavor Frutarom Unique Flavors


Israel-based Frutarom has acquired Unique Flavors of South Africa for US$6.7 million. Unique’s sales volume in the 12 months ending January 31, 2017 amounted to approx. US$9 million.

Unique, which was founded in 2001, engages in the development, production and marketing of flavors, with emphasis on savory flavors (the non-sweet spectrum of flavors) and on sweet taste solutions. Unique, which has grown in recent years at a rapid pace, has an R&D, production and marketing site in Pretoria, South Africa, near Frutarom’s new South African site, and a wide customer base in South Africa and other important emerging markets of the Sub-Saharan region like Ghana, Malawi, Zimbabwe and Mozambique. Unique has a workforce of 64 people and its activity is synergetic to Frutarom’s flavors activity in Africa which has grown in recent years at a substantial pace surpassing the rate of market growth.

Frutarom will work towards merging the activities, including combining the R&D, sales and marketing, purchasing, production and supply platforms. The management of Unique, headed by the activity’s CEO, shall be integrated into Frutarom’s management in Africa, and together they will work towards accelerating Frutarom’s growth in the region.

The acquisition of Unique is Frutarom’s second acquisition in Africa and follows the acquisition in 2013 of the flavors company JannDeRee which was successfully integrated with Frutarom’s South African activity. In recent years Frutarom has also made efforts at expanding its activity in Africa on the basis of its manufacturing infrastructure and its local and global R&D and marketing capabilities while capitalizing on the synergies generated by the acquisition that had been made. Last year Frutarom inaugurated a modern state-of-the-art production plant and R&D center in Johannesburg, South Africa to serve the growing markets of the region.

Ori Yehudai, president and CEO of Frutarom Group, said: “The acquisition of Unique is the continuation of the implementation of Frutarom’s rapid and profitable growth strategy and the realization of its vision ‘to be the preferred partner for tasty and healthy success.’ The acquisition will contribute towards significantly strengthening our positioning in the rapidly growing regions of Africa, expanding the supply of our products to African countries and reinforcing our management and our R&D, production, sales and marketing capabilities. We intend to combine Unique’s R&D and sales and marketing platform in Africa with Frutarom’s global R&D and sales and marketing platform in order to realize and leverage the abundant cross-selling opportunities between their activities. We also intend to capitalize on the synergies and savings made available by combining Unique’s activity with Frutarom’s existing activity in South Africa.”

In conclusion, Yehudai said: “We are working on seeking out and executing additional acquisitions of companies and activities in our fields of activity, with special focus on high-growth markets in Asia, Central and South America, Central and Eastern Europe and in Africa, with the share of our sales in emerging markets having grown from 27% in 2010 to over 40% in 2016. We will continue carrying out our rapid profitable growth strategy, which is based on combining profitable internal growth and strategic acquisitions, in order to achieve the targets we recently set: sales of at least US$ 2 billion with an EBITDA margin of over 22% in our core activities by the year 2020.”