Mintel announces six key global food and drink trends for 2017
Mintel, the world's leading market intelligence agency has announced the six key trends set to impact the global food and drink market.
November 19, 2016
By Maisie Loh
Mintel, the world’s leading market intelligence agency has highlighted ingredient and food and drink product trends set to make an impact over the coming year. 2017 will be a year of extremes, from “ancient” products including grains, recipes, practices and traditions to the use of technology to create more and better tasting plant-enhanced foods.
Expect to see a rise in both “slow” and “fast” claims as well as more products designed to help people calm down before bedtime, sleep better and restore the body while they rest. Opportunities will exist for more products to leverage the reputation of the tea category and use chamomile, lavender and other herbs in formulations as a way to achieve a sense calm before bedtime. There will also be a valid excuse for nighttime chocolate indulgence. In 2017 and beyond, expect to see more of the unexpected, including fruit snacks made with ugly fruit and mayonnaise made with the liquid from draining chickpeas, which has been dubbed aquafaba.